Did Jaguar Ad Encourage Multitasking Behind the Wheel?

Mar 09,2017

Jaguar Land Rover is under fire for releasing an advertisement that encourages multitasking behind the wheel. The Guardian featured an advertorial article in September, which highlighted the Jaguar XE’s built-in smart technology. According to the UK’s Advertising Standards Authority (ASA), the article encourages unsafe driving behaviors.

The advertisement’s headline included the phrase “drive time is no longer downtime.” The article also quotes an owner of the Jaguar XE describing how he uses the car’s infotainment system to access apps. Thus, the ASA determined the article might encourage distracted driving. The Guardian withdrew the ad and will not rerun it, saying they accept the ASA’s judgement.

Multitasking Behind the Wheel can be Deadly

Distracted driving has become a significant road hazard in recent years. In 2014, 3,179 people died in crashes involving a distracted driver, according to Distraction.gov. Another 431,000 people were injured in distracted driving crashes that same year.

“Distracted driving is a dangerous behavior that automakers should not take lightly. Automakers should be working to discourage multitasking behind the wheel, not promote it,” said Attorney Walter Clark, founder of Walter Clark Legal Group.

Our firm has been handling personal injury cases throughout the California Low Desert and High Desert communities for over 30 years. With a 95% success rate, the California personal injury attorneys at Walter Clark Legal Group will fight to hold those responsible for your loss accountable and win compensation to cover medical bills, lost wages, and pain and suffering. If you have been injured in an auto accident and want to discuss your legal options, contact us today for a free consultation with an experienced personal injury lawyer. We have offices in Indio, Rancho Mirage, Victorville, and Yucca Valley and represent clients through the entire California Low Desert and High Desert communities.

DISCLAIMER: The Walter Clark Legal Group blog is intended for general information purposes only and is not intended as legal or medical advice. References to laws are based on general legal practices and vary by location. Information reported comes from secondary news sources. We do handle these types of cases, but whether or not the individuals and/or loved ones involved in these accidents choose to be represented by a law firm is a personal choice we respect. Should you find any of the information incorrect, we welcome you to contact us with corrections.